About This Book
Since its founding in Bologna in 1982, WP Lavori in Corso’s success has always rested on the scouting and selection, across the globe, of fashion brands and products marked by a long history, strong tradition, outstanding quality, and innovation. The company initially licensed and distributed brands such as Barbour, Woolrich, and Blundstone in Italy, and thus introduced new fashion and lifestyle trends to a new generation of fashion-conscious Italian consumers. Since then, the company has grown to become these brands’ invaluable collaborator, working with internationally renowned designers and creative directors to start new global trends and produce contemporary designs and styles, while remaining true to the brands’ history and heritage.
This book is beautifully illustrated and designed to showcase WP Lavori’s outstanding history, and features photographs of the fashion brands it distributes, its advertising campaigns, catalogs, and impeccably styled stores. Also featured are illuminating interviews with visionaries who run the company today, and with the designers and owners of the brands that WP Lavori has helped to support and develop in the past thirty years.