About This Book
Clients are the lifeblood of any interior design firm, and a sound understanding of how to manage those clients is essential. Interior Design Clients is an informative and fun read for entrepreneurial designers interested in gaining a better understanding of how to build and manage their clients. Author and designer Tom Williams deconstructs the pitfalls and challenges that can waylay even seasoned designers.
As many professional designers learn, clients can be intimidated by interior designers and sometimes even be fearful of the process. This can often hinder the designer-client relationship and even stop clients from asking for what they want. Learning why clients fear their designer and developing strategies to allay those fears is essential for gaining and keeping satisfies clientele. Everything from good client, project, and time management to interview techniques and staff and paperwork organization can lead to making client interaction as rewarding as possible.
Through frank discussion and practical examples, the author weaves the art of selling into his lessons on interviewing, presenting, and pleasing the client as a natural part of the process. Becoming a residential or commercial interior designer is not an easy undertaking, but this indispensable guide provides the fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design.